Encounter with the rum universe
1423 World Class Spirits started as a hobby in the early 2008's. Back then a group of friends now and then enjoyed a dram of whisky. At a Danish whisky fair, the group of friends stumbled upon a man who wanted them to try rum rather than whisky. At first the guys declined but as the fair went on, they decided to give the rum a try. And what a game changing experience it turned out to be!
There it was - the unique and fantastic universe of rum. It clearly affected the group of friends. After the fair the guys researched the rum universe, and they liked what they found. A short time after they bottled their first rum. A few hundred bottles of a Barbados-Trinidad blend, which was bottled November 2008 and released in the beginning of 2009. The sample number of the blend was marked as 1423 and thus the company name was found.
From hobby to business
After releasing their first rum the Danes were hungry for more and started contacting different rum producers, who were willing to work with a young but passionate start-up company
While still having their regular day job the guys started making distribution deals with well established brands to sell products in specialist shops in Denmark. The success of selling bottles and their increased knowledge in rum distillation gave the group appetite for developing their own product. “Esclavo 12” was launched on the market in 2012 and is today part of the Patridom series. In 2015 the first “24 Days of Rum” landed in shops across Denmark and was sold out immediately. 24 Days of Rum is still a key product in the portfolio, bringing 24 new rum to the consumers every year to share the unique tasting experience and the passion for rum.
A leading company
Today 1423 ApS is one of the fastest growing distributors of premium spirits in Denmark with more than 20 full-time employees.
The portfolio of products is growing constantly, as well as the number of markets we operate in. With subsidiaries in more than seven countries our network is developing rapidly, which is opening new possibilities in terms of sourcing of rum. We have a warehouse filled with rum waiting to be shared with you - RUM FOR ALL - EVERYWHERE.
Rum for all - everywhere
Our business is built on the principles that quality, price, service and hard work go hand in hand.
When we started working with spirit we soon realized that consumers wanted more and better quality then the market could offer. Our mission is to provide quality and world class spirits to all – both through our own products and through other established brands we are distributing.
We thrive today because of our partners all over the world and the talent of the people working with and for 1423 ApS.
